Young, dumb & day tripping. Insight is lead by motley crew of young creatives, fuelled by freedom and inspired by instinct, to create whatever, forever.



Shop Insight online at General Pants, a men's and women's apparel and accessories label that designs surf-inspired pieces including jeans, long and short sleeve T-shirts and shirts in a variety of prints and styles, jackets, sweatshirts, socks, caps, and crop tops. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.

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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

Our People CSR

We want you

Lookin' for a new career? Get on board and become part of the GP crew!


We never sleep

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