Women's Denim Guide

With a clutch of revered denim brands, from Ksubi to Wrangler, General Pants is your home for jeans. Shop the latest skinny jeans from Lee, feel the vintage vibes from Levi’s, or take out the trashed with ripped jeans from Insight.

Shop by Fit

Picking the right jean is no easy thing. From fit to wash, you gotta get it right. We at General Pants have thrown together a no-fuss women’s fit guide that sorts Skinny Straight from Straight Relaxed, refining what jean you want to give you the most informed denim choice.

  Women's Skinny Jeans


The Skinny jean is in a slim fit, made in a tight stretch denim fabric. This cut, in a high-mid rise, stays close to the leg from thigh to ankle. The Skinny jean is a hugely popular silhouette, carried by all the major players, including Dr Denim’s Arlene, Insight’s Billie, Lee High Licks, and Wrangler’s Hi Pins.

Shop Skinny
  Women's Mom Jean


The Mom jean is a fit synonymous with 90s style, owing to its rigid denim construction and high-mid rise. This fit features a looser, tapered leg. The Mom jean finds a home in Dr Denim’s Nora and Insight’s Tina, amongst others.

Shop Mom
  Women's Straight Relaxed Jeans

Straight Relaxed

The Straight Relaxed jean is worn high on the waist, made to sit tight through the hip. It features a straight leg made from rigid denim, in a slim cut. The Straight Relaxed jean is the focal point of Wrangler’s Hi Birkin, and the Levi’s 501 CTt.

Shop Straight Relaxed
  Women's Skinny Straight Jeans

Skinny Straight

The Skinny Straight jean sits tight at the hips, creating a straight leg silhouette down to the ankle. This fit is typically made in rigid cotton, designed in a mid-high rise. The Skinny Straight jean rocks out Ksubi’s Slim Pin, Lee’s Skinny Straight, Neuw’s Lexi, and Wrangler’s Hi Peggy.

Shop Skinny Straight

Shop by wash

Women's Black Jeans


Black jeans embody a classic style that is clean and tidy, with plenty of attitude chucked in, hitting the bases from vintage washed black to a clean jet black.

Shop Black

Women's Dark Blue Jeans

Dark Blue

Dark Blue jeans are a trusty choice that gives a clean finish, from indigo to midnight blue.

Shop Dark Blue

Women's Mid Blue Jeans

Mid Blue

Mid Blue jeans are that safe space between stonewash and dark, offering a versatile choice that works with a ton of colour ways.

Shop Mid Blue

Women's Light Blue Jeans

Light Blue

Light Blue jeans are the home of bleach, stonewash, and vintage vibes, injecting life and energy into every outfit.

Shop Light Blue

Women's White Jeans


White jeans cover clean optic white and vintage off-whites, offering versatility across a range of styles from subtle to rebel.

Shop White

Key Trends

Women's Anti Fit Denim Jeans

Anti Fit
The Anti Fit is all about embracing rigid denim, heavy cotton fabric, and 90s stone washes. The Skinny Straight fit embodies the Anti Fit look, nodding to the 90s in wash and weight, while keeping the silhouette super-contemporary.

Shop Anti Fit

Women's Ripped Denim Jeans

Ripped jeans ain’t goin’ nowhere, and Decon Denim knows it. This trend rocks slashed, trashed, and blown out finishes that are far more exaggerated than in previous seasons, dragging frays and rips from the knee to the waist band, calfs, and bum.

Shop Ripped