DearFriend is a unisex fashion label launched by Jono Friend and Adin Taylor. The Sydney brand is a mix of highly wearable basics with a retro feel.


Dear Friend

Shop DearFriend, a menswear apparel brand that designs pants, long and short sleeve T-shirts, sweaters and jackets, online at General Pants. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.

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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

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