Men's Denim Guide
We’ve had a love affair with denim since 1974. Our passion for denim is the reason we bring you the hottest denim brands and biggest denim trends in one destination. Our no-fuss denim guide is here to help guide you through our newest and best-selling ranges of fits and washes so you can pick the perfect pair, no matter what the occasion.
Shop by Fit
The Skinny jean is a tight fitting cut in a stretch denim fabric. In a mid rise, it fits skinny from the thigh to the ankle.Shop Skinny
The Skinny Tapered jean sticks to the skinny silhouette but with a roomier seat, allowing comfort at the upper thigh. This fit is in a longer rise, designed with a skinny taper toward the ankle.Shop Skinny Tapered
The Slim jean is a comfortable mid rise, offering more room at the seat and fitting neat through to the ankle.Shop Slim
The Slim Tapered jean delivers a tidy taper from the thigh to the hem, sitting firm at the ankle. This fit uses a mid-long rise while maintaining a slim thigh.Shop Slim Tapered
The Relaxed Tapered jean is a loose fit with a longer rise. It is designed with a relaxed thigh that offers plenty of room, with a slim taper from the knee to the ankle.Shop Relaxed Tapered
The Relaxed jean is a looser fitting style designed in a mid rise. It features a relaxed cut from the thigh through to the ankle.Shop Relaxed
Shop by wash
From washed back through to flat jet black, this is a classic wash that covers your look from super clean to showing a tonne of attitude.Shop Black
A versatile choice steered toward a cleaner indigo look that’ll complement a range of colourways you wear on top.Shop Mid Blue
Tipped to be the most in-demand wash of 2018, light blues cover bleached out options, stonewashed shades and authentic vintage vibes.Shop Light Blue
A trusty choice with a super clean finish covering shades from dark indigo to midnight blues. Perfect for Casual Fridays in the office.Shop Dark Blue
When the top half gets busy, it’s time to simplify the bottom. With stripes, printed shirts and the resurgence of colour across tops, the trend toward cleaner washes is set to be big this winter.
Light Blue Denim
Historically worn throughout the warmer months, light blue denim washes are getting worn AM and PM, 365 Days a year. Pair back with some classic low cut Dr Martens for max 90s grunge vibes.
If there’s one fit you need to invest in this season, it’s Tapered. It won’t bunch at the ankle like a straighter cut would so you can do your new kicks justice and show off your whole look. Whether you typically like your denim skinny, slim or relaxed, there’s a tapered style out there to suit.