Women's Afends

Afends is the men’s and women’s fashion brand founded in 2006 in the coastal town of Byron Bay on the east coast of Australia. The brand is the brainchild of Declan Wise and Jono Salfield who created it off the back of a small screen printing business where they would print band merchandise for local shows.

Built in the culture of surfing and skateboarding, Afends evolves and adapts from range to range, the brand is a way of life that relies on its contribution to the earth. Inspiring people to educate themselves on the environment, they lead the way as a fashion brand with a focus on organic hemp.

Our range of men’s clothing focuses heavily on short sleeve and long sleeve T-shirts with creative artwork adorning most items, and simple, comfortable shirt styles that work in summer and in winter. As well as this, we have selected a capsule of high quality boardshort styles for not only the dedicated surfer but the casual sand-goer who wants to wear well-made swimwear. Our womenswear styles are made up of eye-catching crop length pants, singlets, and overalls.

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General Pants Co. exists to help you find your personal style in a world with no boundaries.

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